What is a trademark?

What is a logotype?

What can be included in a trademark format?

When can a trademark be termed a service mark?

Why is the logo design an extremely important element in the successful marketing of a product?

What does a strong logo on the package and in product advertising create?

What can be called the most successful packages?

What is the difference between a trademark and a trade name?

How does General Electric develop trademarks for its brands?