1. __________ is not discussed in the text.  

A) The importance of an easily recognizable trademark in successful marketing

B) The definition of the word "trademark"

C) The difference between a trademark and a trade name

D) The problem of how to protect a trademark

2. The main function of a trademark is to__________.  

A) identify a specific product or service

B) advertise a new product or service

C) persuade the customers to buy a product or service

D) show the quality of a product or service

3. __________ is a trade name, not a trademark.  

A) Buick

B) Chevrolet

C) General Motors

D) Cadillac

4. According to the text, a successful product name should __________. 

A) be distinctive and strange to customers

B) sound like the name of a movie star or a famous athlete

C) be outstanding and easy to distinguish

D) be easily familiar and memorable to customers

5. The consumer's first image will be __________ while shopping in a supermarket. 

A) the recognizable brand names

B) the colorful package designs

C) the attractive display of the goods

D) the striking "promotion" label attached to the goods