新编商务英语精读

New Words and Expressions

New Words and Expressions  
   
Notes  
 

New Words

 
1.

trademark
/5treIdmB:k/

n.

name or symbol that a company always puts on the products it manufactures 商标

2.

identification
/aI9dentIfI5keIFEn/

n.

means of recognizing what an object is 辨认

3.

pictorial
/pIk5tR:rIEl/

a.

related to paintings, drawings or photographs 图片的;绘画的

4.

term
/t\:m/

n.

a word or expression that has a particular meaning, especially in relation to a particular subject 术语 v. to name or describe (sth.) with a word or expression

5.

distinguish
/dI5stINgwIF/

v.

to recognize differences 区别

6.

register
/5redVIstE/

v.

to enter in an official list or record 登记;注册

7.

format
/5fR:mAt/

n.

the general design of something 形式

8.

slogan
/5slEUgEn/

n.

a short, easily-remembered phrase used by an advertiser, politician etc.  广告用语;口号

9.

geometric
/dVIE5metrIk/

a.

related to the study of a branch of mathematics dealing with lines, angles, etc.  几何的

10.

vehicle
/5vi:IkEl/

n.

any means of transport, esp.  on wheels, used to carry goods or passengers on a road 车辆

11.

package
/5pAkIdV/

n.

box or bag in which goods are put, esp.  to be sent or sold 包装

12.

corporate
/5kR:pErIt/

a.

related to a business corporation 公司的

13.

forge
/fR:dV/

v.

to create ... (esp.  an alliance) through much hard work; to make a product with difficulty 锻造

14.

compatible
/kEm5pAtEbl/

a.

able to exist in agreement with another 可相容的

15.

intrigue
/In5tri:g/

v.

to arouse the interest or curiosity of 激起……的兴趣

16.

provocative
/prE5vCkEtIv/

a.

causing interest 有趣的

17.

project
/5prE5dVekt/

 v.

to represent the characteristics of 表达……的特色

18.

visual
/5vIVUEl/

a.

connected with, or used in seeing 视觉的

19.

cart
/kB:t/

n.

a vehicle with wheels that is pushed by a person 手推车 e.g. a shopping cart

20.

aisle
/aIl/

n.

a long passage between rows of shelves in a store (or similar passages) 通道

21.

confused
/kEn5fju:zd/

a.

mixed up; made more difficult to understand 混淆的

22.

automobile
/5R:tEmEbi:l/

n.

car 小汽车

23.

possessive
/pE5zesIv/

a.

a grammatical term that shows ownership or connection 所有格的

24.

generic
/dVI5nerIk/

a.

shared by a whole class of things 所属的

25.

gender
/5dVendE/

n.

the fact of being male or female 性别

26.

consistent
/kEn5sIstEnt/

a.

continuing to develop in the same way 保持一致的

27.

monogram
/5mCnEgrAm/

n.

a single design made up of the first letters of a person's (or here a company's) name 文字交织成的图案

28.

thrive
/WraIv/

v.

to grow, develop or be successful 兴旺发达

 

 

Phrases

 
1.

distinguish ... from ...

 

to make one thing as different from another thing 使……区别于……

2.

extract ...from

 

to take out 取出

3.

after all

 

nevertheless 然而

4.

become familiar to

 

easy to recognize because you have seen or to be well known to 为……熟悉

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