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Trademark |
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Trademark is a distinctive mark
placed on or attached to goods by a manufacturer or dealer to identify them as
made or sold by that particular firm or person. The use of a trademark indicates
that the maker or dealer believes that the quality of the goods will enhance his
or her standing or goodwill, and a known trademark indicates to a buyer the
reputation that is staked on the goods. Registration of a trademark is necessary
in some countries to give exclusive right to it. When the mark is registered,
its unauthorized use is illegal. It is an important marketing device, aimed at
creating a strong brand image for a product. In the USA, trademarks often
include the sign " R ", signifying that the mark has been registered.
Internationally, trademark registration is facilitated by the World Intellectual
Property Organization(世界知识产权组织). Imitations of a trademark wrong(伤害) both the
owner of the trademark and the buyer, who is misled as to the source of goods,
and such infringements(侵权) of a trademark are punishable by law. Service marks,
which are used on services (such as insurance or brokerages) rather than on
products, are also covered by trademark laws.
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