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The Nature of Business |
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Business is the human activity related to
material things. It is necessary for civilization. It is found in all societies,
even the simplest ones. Business may include the production of goods:
making
airplanes, building buildings, and constructing paper boxes are examples of
production. It can also provide the financing for these activities. Lending
money, trading stocks and bonds, and selling insurance policies relate to the
securing of capital for business activities. Other forms of business include
merchandising, which is the selling of products, and providing various services,
such as accounting, distributing, and repairs. Business, then, is the activity
of producing and distributing goods and services.
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In our study of business, it is
necessary to understand the four basic factors of production. These four factors
are land, labor, capital, and entrepreneurship. What is meant by these four
terms?
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In order to produce things, it is
necessary to use land. Here, the term land is used in the most general way. It
refers not only to a piece of real estate where we might build a factory, but it
also means all the raw materials used for production. Some of these raw
materials are found on the earth's surface, such as trees, which yield wood for
lumber. Other raw materials are found under the earth's surface in mines and oil
wells, and still other raw materials may be extracted from the air. All the raw
materials for production come from the land, the air, and the oceans.
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Labor refers to the use of mental
or physical work to produce goods. Most labor changes raw materials into
finished products and then distributes these to buyers. In industrialized
countries, labor is generally more mental than physical. For example, in both
manufacturing and agriculture, machines accomplish the very tiring physical work
that unskilled laborers used to do.
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In other countries, computers
programmed robots and other forms of data processing equipment perform many of
the jobs which used to require a lot of mental labor. Therefore, to a certain
extent the next factor, capital, can be used to replace labor or reduce the
amount of physical and mental labor that humans have to use in order to conduct
business.
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In everyday language, capital means several things. The most general meaning is wealth or money. But it also refers to the equipment that money purchases. As one of the basic factors of production, capital is all of the things that workers use in production and distribution. It includes their tools, machines, and buildings such as factories and warehouses where goods are produced and stored. Capital, therefore, refers to anything that helps to produce and distribute goods.
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Putting together land, labor, and
capital to make something of value, is called entrepreneurship. The entrepreneur
is the person responsible for controlling and directing the other three factors.
The entrepreneur does not make things with his own hands unless he is also a
worker. In a business the workers take orders from the entrepreneur. He is the
leader, and the employees follow his direction.
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Entrepreneurship includes some
other important activities. The entrepreneur is responsible for initiating
business activity. He must begin his business by bringing together the land,
labor, and capital. Next, he must manage the business by deciding the general
polices for business operation. In order to be successful, an entrepreneur must
also be innovative. He must look for new products or new ways of making things,
and new methods of distribution, or he must offer new services. He must be able
to decide on the value of things that other people invent, whether it is a new
toy, a new method of filing, or a new way of advertising. Finally, he bears all
the risks of the business.
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Everyone connected with a business
shares in the risks of the business. When a company goes bankrupt, that is,
becomes unable to pay its debts, it causes problems for many people. It is hard
for the employees who may have to seek work elsewhere; the customers must look
for another place to buy the products; creditors usually lose some of the money
to the company. But the entrepreneur takes the biggest risk if the business
succeeds or fails. He must pay them up to the limit of his ability to pay. If he
is skillful — and lucky — the money he receives from his business venture will
pay for the land, labor, and capital, and there will still be some extra money
remaining for him. This extra money is the profit. If the money he receives from
the business venture is not enough to pay all of the costs, the difference is
the loss.
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